Analysing the technology adoption lifecycle

The Technology Adoption Lifecycle identifies psychographic profiles that help you understand the adoption of new innovations.

Definitions:

How to estimate the value of your network

Types of network:

Broadcast networks

This network can only send out information (one-way). The value is equal to the number of receivers that each transmitter can catch, TV for example.

How to improve your UX

UX technically stands for User eXperience, however it is more useful to think of it as managing User eXpectation.

If you are using a product and something weird happens that’s bad UX, if something different to what you were expecting happens, that’s bad, if you…

How to know when to pivot

At the start of every cycle (or 4/8 weeks) define actionable metrics that capture the value your business provides to your customers. Spend that cycle time optimising those metrics

How to decide what to do

Have you ever been in a supermarket, and tried to work out what queue is the fastest?

Wisdom suggests to hire for strength, not lack of weakness. But this means picking only one thing and working hard at it, at the expense of the other things. There is an…

Which customers to listen to in a startup

When you start your startup there will be a lot of incoming opinions. So how do you…

How to create effective teams

For a team to run experiments and create valuable learning from markets they need:

Why beta testing is bad

The problem with beta testing is that is tests a product technically. It provides no information as to market demand or product-market-fit.

If you open the beta and get 10,000 signups what does that mean? How many users would actually pay for the product? As…

The best metrics to track in a startup

There are lots of different things you can track in a startup, and ways to track them…

How to make your business more agile

Success in a startup is all about searching, finding, and exploiting ephemeral opportunities — Steve Blank

Mission orientated management is all about decentralising decision making so that those with the information to hand can act quickly.