Customer development is a methodology for testing ideas and hypotheses early to…
When interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they…
Traditionally for a product company the user journeys that were focused on were the ones accrued during the…
After creating an MVP customers from across the technology adoption lifecycle (TAL) will start to use it. The problem is any…
Similar to the pushes and pulls identified with the Jobs To Be Done methodology, analysing the users…
Business side synergy is when a business engages in a new activity with another business that is beneficial, and can boost…
