Choosing the Right User Journey Mapping Approach

Values of a Journey Map

A journey map is an aggregated infographic of how a user interacts with a service or a product, describing the user’s…

What’s the Purpose of a Journey Map?

This is the third in a series of writings on experience. I will draw on my academic and professional experience as an architect/designer and attempt to pair that with some of the external resources, influential figures, and challenges that I have run into along the…

The Value of Personas

“What do we gain — and what might we miss — when we reduce people to models?”