Mental Models: A Tool to Design for Fluidity

In a typical design research process, we designers can get very excited after we have created personas and journey maps respectively. Then we tend to get questions from other business counterparts asking what if people changed their behaviors, how do…

Efficient journey mapping — How can we create a journey map that captures density effectively

Are we reducing the dimensionality of people?

Tim Brown defines Design Thinking as “A human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Modeling Change

If there’s one thing that’s consistent — it’s change. Time and experience plays a huge role in how people’s disposition may change over time, but so too does the context and environmental conditions.