Foursquare’s Prediction: Apple Will Sell 13–15 Million iPhones This Weekend

At Foursquare, we have access to the world’s largest database of information on the foot traffic of people around the globe. This is a seriously powerful dataset, and every day it grows stronger, more…

Black Friday 2015 by the Numbers

Millions of phones with Foursquare and Swarm were celebrating Black Friday by hitting the shops this past week, giving us a clear model of how the overall US population tackled their gift lists. Here’s what we found.

McDonald’s vs Taco Bell: Who’s winning the breakfast wars?

Two weeks ago, McDonald’s launched All-Day Breakfast. After seeing ads for it everywhere, a few of us at Foursquare started talking and wondered… are people really excited about this? Would we detect millions of extra smartphones…

Swarm 3.0 – Bring back the fun!

Foursquare was never intended to be a game. The original game mechanics were meant to be a short-term and fun onboarding process to get people comfortable with checking in. As millions of people downloaded the app and started checking in, a weird thing happened. Even after…

The Biggest Shopping Day of the Year ISN’T Black Friday (and other insights into holiday shopping)

Of all the holiday shopping days last year, which day lured the most shoppers into stores?

Swarm 3.0: squiggles, BMO and European design (plus: my first big Swarm release!)