Sustaining Growth with the Three Horizons Model for Innovation

[Pt. 3] Defining the “Job” in Jobs to be Done

What is a ‘Job’? Here’s what Clay Christensen, Tony…

Jobs to be Done: Approaches & People

There are two generally accepted schools of thought when it comes…

Remembering the Future

One of my favorite project kickoff questions to ask is “A year from now, as we look back, how will we know we’ve been…

How ‘Jobs to be Done’ Saved Us From a Costly Mistake

The product team was sure they were building what…

Jobs to be Done and your Sales Team: Better Together

Read This Before Setting Up Your Jobs to be Done Interviews

It’s not your job to teach the customer…

[Pt. 4] The Struggle and the Opportunity!

We want to understand not only the progress the customer is…

[Pt. 1] Which Methodology Should You ‘Hire’ to Apply Jobs to be Done?

The first time I heard about…

Category Kings in a Blue Ocean

What if there were a way to eliminate the race to the bottom? To stand…