Creative Talent Means Nothing if Your Boss is a Moron
by Dave Birss, Head of TV at The Drum Studios
(This is my chapter from the new Creative Social book: Hacker, Maker, Teacher, Thief: Advertising’s Next Generation. More info on the book I also helped edit at the bottom)
“Prediction is very difficult. Especially if it’s about the future”.
As creatives we are trained to take a problem and solve it using advertising tools…
The Curious Phenomenon of Agencies and Start Ups.
(This is a chapter from the new Creative Social book, Hacker, Maker, Teacher, Thief: Advertising’s Next Generation. More info on the book at the bottom)
by Patrick Collister, Head of Design at Google
I ain’t Gonna Work on Maggie’s Farm no More
by Sam Ball, Creative Director at M&C Saatchi
Ideas Are Gifts, Not Possessions
“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers…
The King is a Copycat [Too]
By Mark Earls, Herdmeister at Herd Consultancy
All Balls. Some Brains. Keeping Innovation From Becoming the New Irrelevant Art in Advertising.
These were the top 10 stories published by Advertising’s Next Generation; you can also dive into yearly archives: 2014, 2015, and 2016.