Tim Ferriss’ book, The Four Hour Work Week, is clearly the business/lifestyle title du jour. Having now topped the New York Times and WSJ best seller lists, he is gaining a cult following over here in the UK and Europe.

Tim Walker has an excellent summary of Tim Ferriss’ Four Hour Work Week — well worth a read.

My good friend Mr Waddington at Rainier has been bemoaning PRs who still see print coverage as the primary goal of their work.

He says: “This reality, alas, hasn’t sunk into the UK PR
industry yet, which still regards hard copy…

Google’s Adword Keyword Tool is a very useful aid for determining how much you can expect to pay for a key word or phrase associated with a Google ad. It also tells you the level of…