Tim Ferriss’ book, The Four Hour Work Week, is clearly the business/lifestyle title du jour. Having now topped the New York Times and WSJ best seller lists, he is gaining a cult following over here in the UK and Europe.

Asks Liz Hodgkinson. 


She apparently interviewed the then unknown student/teacher
Alastair Campbell in his pre-Labour spin years and her piece was published by the Sun in May 1980. She claims that when Campbell’s biographer Peter Oborne tried to find the…

davidmaister.com > Passion, People and Principles > Fat Smoker Principles: Build Relationship Plans Not Sales Plans.

During a recent office tidy up, I stumbled across a small book I’d bought about 14 years ago. It’s called Never Confuse A Memo With Reality (and according to Amazon you can pick up a copy for as little as 1p).

Tim Walker has an excellent summary of Tim Ferriss’ Four Hour Work Week — well worth a read.

My good friend Mr Waddington at Rainier has been bemoaning PRs who still see print coverage as the primary goal of their work.

He says: “This reality, alas, hasn’t sunk into the UK PR
industry yet, which still regards hard copy…

My thanks to Mr Waddington at Rainier for getting one of his interns to analyse Sourcewire’s press release output from June.