Marketing Schizophrenia — Reinventing marketing — Blogs — Brand Republic

The Consumer Decision Journey — Duncan Brown’s Infuse Blog

Can you speak consultant? Jim Ylisela — Ragan.com

3. Socialize. This is my personal favorite. I actually had a fellow consultant on a project look me in the eye with grave concern and pose this question:

“Have you socialized that idea?”

Why do we search for “marketing” 135,000 times per day in the UK? And where have all the click throughs gone?

[caption id=”attachment_862" align=”aligncenter” width=”288" caption=”Marketing: searched for 135,000 times per day in the UK”]

The algorithm that rules the web | Revolution magazine

Twitter Generates $48 Million of Media Coverage in a Month — Advertising Age — Digital

Twitter received almost 3 billion impressions — 2.73 billion, to be exact — in the past month, a time period that doesn’t even include the frenzied weeks in April in which Oprah and…

Richard Edelman on NYT piece: Spinning The Web

When I came into this business 32 years ago, my worst nightmare was to be presented as an empty-headed flack touting products without understanding, paid to drink with reporters in order to generate hits in the press. There are thousands of PR…