“Don’t think of social media as a marketing channel”: Scaling Social Media « Webtrends

Get Shorty — The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting — Convince & Convert

Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe…

20 Business Lessons Learned from Monty Python | Small Business

Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours « Sharisax Is Out There

Agency Landscape Is Coming To A Crossroads: Forrester Blog For Interactive Marketing Professionals

While there were some very clear and some subtle differences between all of the agencies, most of them scored well in criteria such as strategy development…

Katie Paine: PR is doomed (if PR pros think clippings/AVEs are effective measurement) (from Ragan.com)

The fact that people — professional PR people — are saying they think that measurement is collecting clips and calculating AVEs, we’re doomed as a…

PR and advertising are at a crossroads — Business Monday — MiamiHerald.com

``Is there a scientific measurement for the evolving market we’re in? No, that doesn’t exist yet,’’ Machado says. ``But we have to play in that sandbox if we’re going to do the right thing for our…

Hype springs eternal in the human breast. — Broadstuff

One observation I would make is that many of the main hype merchants today in this sector are Gen Y, but maybe Generation Y are also just better inured against their own hype, as they apparently are with all other forms of advertising…