“Don’t think of social media as a marketing channel”: Scaling Social Media « Webtrends

What can PR learn from e-mail marketing best practice?

For all the current attention Twitter receives in PR circles, e-mail remains the staple diet of press release distribution.

Sending a press release via e-mail should therefore be subject to the same kind of…

Volvo hires media buying agency to handle online PR: not such a bad idea?

It has been a busy few weeks, so this blog post covers a lot of ground from Internet World, to the recent NMK online PR debate and the repercussions of Volvo’s decision to hire Mindshare to handle…

Marketing Schizophrenia — Reinventing marketing — Blogs — Brand Republic

Get Shorty — The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting — Convince & Convert

Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe…