Get Shorty — The Elevator Pitch is Dead | Integrated Marketing and Media | Social Media Consulting — Convince & Convert

Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe…

Hype springs eternal in the human breast. — Broadstuff

One observation I would make is that many of the main hype merchants today in this sector are Gen Y, but maybe Generation Y are also just better inured against their own hype, as they apparently are with all other forms of advertising…

Will zero friction ecosystems destroy value? — Broadstuff

The online world is the best friction reducing agent known to man. Implications are fairly “interesting”:

- The more your industry can go online, the lower the overall margins
 — The lower the margins, the…

The Real ROI of the Press Release | BNET (and some odd logic)

A year and a half ago, if you had tried to Google either the Next Level Wellness Center or its founder, Dr. Vasili Gatsinaris, you would have had to wade through 16 pages of search results to find the first mention of either…