About
AppExchange and the Salesforce EcosystemBrought to you by Salesforce AppExchange, learn customer and business success insights - straight from leaders in the Salesforce ecosystem.
Note from the editor
Salesforce AppExchange invites customers, partners and employees to contribute to the blog to spark social conversations and share their vision of how businesses can succeed in the Salesforce ecosystem. Contribute here: bit.ly/ecosystemblogger.
Editors
Hana Mandapat
Sr. Director of AppExchange Partner Program Marketing. Self-proclaimed word nerd. Resident sneaker expert and Warriors fan girl.
Holly Rushton
Content Marketer at @salesforce @appexchange. Big fan of reading, Star Trek, craft beer, board games, and golf.
AppExchange
Extend Salesforce with apps from AppExchange. Bring together apps, insights, and Trailblazers on bit.ly/appexchange-medium.
Amanda Matlock
Content Writer at @Salesforce @AppExchange. Likes: art history, museums, and dad jokes. Dislikes: bad poutine and closed book stores.
Writers
Hana Mandapat
Sr. Director of AppExchange Partner Program Marketing. Self-proclaimed word nerd. Resident sneaker expert and Warriors fan girl.
Mike Kreaden
Mike (@mikekreaden) has helped hundreds of startups get to market via the AppExchange during his 15 years at Salesforce. Opinions expressed are my own.
Ludovic Ulrich
French-born, I can pronounce/spell Entrepreneur properly | Partner @Silicon Foundry | xSalesforce ☁ xStartupWeekend xBizSpark xMSFT | Gastro-aholic, & ski bum.
Jackie Oh
Succeed & Renew like @salesforce @appexchange Shiba Inu owner, food enthusiast, and coffee connoisseur… much amaze.
William Yeh
Senior Director of Product Management @Salesforce. Product Person, Tech Evangelist, and Formula 1 Fan. Former Twilion & IBMer. in/yehwilliam
Andrew Gothelf
Northwestern alum and fan, Hippie at heart. Music festival (@bonnaroo) junkie. @RebelMouse Senior Manager, Product Marketing and Strategy
Bob Marsh
Could be a decent golfer but rather hang with the fam & build a company. Founder & CEO of @leveleleven - enabling the modern sales leader.
Tiffani Bova
Executive Advisor | Keynote Speaker | 2x WSJ Bestselling Author | 3x Thinkers50 | Podcast: What's Next! | Former Research Fellow Gartner
Sharam Fouladgar-Mercer
Entrepreneur/Co-Founder @Onclusive. Former VC and EIR. Hockey player back in the glory days.
Jonathan Corrie
Chief Customer Officer @ Precursive. Helping technology and services companies grow and scale their business.
Phil Weinmeister
Salesforce MVP | Sr. Director, Product Management, 7Summits | Author, Practical Salesforce Development w/o Code - http://bit.ly/sfdcDev | 18x SFDC Certified
Bruce Richardson
Serve as Chief Enterprise Strategist at Salesforce after nearly 20-year career as Chief Research Officer at AMR Research (now part of Gartner).
Ian Gotts @iangotts
Founder & CEO Elements.cloud: OrgConfessions.com, Salesforce customer & evangelist since 2002 : Author : Speaker bit.ly/IGshowreel
Jeff Golembiewski
Passionate about helping move associations and nonprofits to Salesforce and Nimble AMS. Salesforce Certified. Over 25 year of association technology experience.
BJ Lackland
Entrepreneur, VC and Venture Lender. Funded over 350 startups as CEO of @LighterCapital and a VC @ Summit Energy Ventures. VC-backed CEO & CFO of Startups.
Tal Frankfurt
Founder and CEO of Cloud for Good (www.cloud4good.com) and CRM Market (www.crmmarket.com).
Ted Sapountzis
Technology marketing leader | angel investor | VP Marketing @Simpplr, the modern intranet. Passionate about helping organizations engage with their employees.
Anshul Verma
President @ Cynoteck LLC (www.cynoteck.com) CRM Consultation and Implementation | Digital Transformation | Technical Architect | Author
Alex Sutherland
Advocate of users, architect of interfaces, navigator of clouds, and generator of ideas. @CRMScience. @Salesforce & @SalesforceDevs MVP #MrIdeaExchange
Kimble Applications
A catalyst for growth at management and IT consulting firms and the services arms of tech organizations, and a @salesforce @appexchange partner.
Matt Fairhurst
Matt Fairhurst is the co-founder and CEO of Skedulo, the leader in intelligent mobile workforce management.
Daniel McCollum
CEO of Torrent Consulting, an impact-driven business that helps companies transform the customer journey through Salesforce technologies.
Maggie C Hu (胡治嘉)
Senior ISV Technical Evangelist @salesforce; former Sr. Specialist Solution Architect @redhat
Nick Hamm
Founder and CEO of 10K Advisors, the company at the intersection of the future of work and the Salesforce ecosystem.
Katica Roy
CEO of Pipeline Equity | Gender Economist | Award-Winning Leader | On a mission to achieve gender equity, once and for all. www.pipelineequity.com
Rajiv Patel
Salesforce Einstein Product Marketing Manager. Avid yoga practitioner, explorer of new cultures, and always up for a challenge.
Galina Sheveleva
Marketing professional with an itch for writing, traveling, and hugging cute furry animals.
Dennis Fois
Dennis is CEO at NewVoiceMedia and has 25+ years of experience in international leadership, strategy and sales and marketing in the technology market.
Kevin Binder
Tech blogger, 4x certified Salesforce consultant, Brand Journalist at Torrent Consulting. All thoughts are my own.
Julia Flaherty
Marketing professional with over a decade of experience who is committed to affecting positive change in the health & wellness spaces.
Lori Witzel
Work: @TIBCO #analytics #cloud #datamanagement #AI Other: http://chatoyance.blogspot.com #arthistory #pdx (she/her) Thoughts mine, don’t represent my employer
Brad Struss
Founder and CEO at Bigger Boat Consulting — @BiggerBoatHQ | Writing about delivering business value, customer success, agile, and Salesforce.
Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce.
Hemant Jawale
ISV Technical Evangelist at Salesforce. Working with FinTech Salesforce Partners. Technologist and a Photographer
Ashley Duran
Manager, Partner Marketing @Salesforce ||| I love reading, writing and sharing ideas. Great poetry and great music make me happy!
Howard Stall
CEO/Creator of Taveza- www.taveza.com and Practice Director at CommerceCX. A passionate SF junkie with over 24k implementation hours and 17 Certs.
Udi Gotlieb
Tech storyteller, covering the ever-changing relationships between humans and technology, currently VP of product marketing at Samanage
Giorgina Gottlieb
I am a solutions-oriented professional with over 15 years of broad experience in entrepreneurship, data-driven decision-making, and relationship management.
Jenelle Feole
I love to learn and try new things. I am very passionate about innovative software. Fun fact: I’ve been to Hawaii about 7 times and love it!
Lindsay Moore
Start-up junkie. Adventure seeker. Goof ball. And always looking for a good hold ’em home game.
Elliott
Multidisciplinary full stack developer, with a history in product & digital design. CTO at Appitek Ltd.
Clayelle Wolf
AppExchange Partner Co-marketing at Salesforce * Big time advocate for women in business * Simmons MBA * Fluent in Spanish * 56 ski days in one season!
Andrew Albert
SVP, AppExchange & ISV Technical Enablement @salesforce. I want to inspire a thriving @appexchange ecosystem powered by the Salesforce Platform. @AndrewAlbert
Adrienne Sherk
Adrienne Sherk is the Vetforce Senior Mgr, Partners at Salesforce. She works with Salesforce customers & partners to help them hire from the Vetforce program.
Ellie Metheny
Partner Communications at Salesforce. Interested in travel, performing arts, and business as a platform for change.
Ian Maddison Roberts
Ian is VP Operations for Kimble, a global leader in professional services automation (PSA) software, who have grown over 400% during the past three years.
Burak Fenercioglu
Burak Fenercioglu is a Senior Manager of Salesforce Practice at CyanGate. As a certified Salesforce Architect, his expertise on Salesforce dates back to 2005.
Almudena Maneiro
Passionate marketer driven by an innate curiosity. I help companies better understand customers and partners and how to connect with them. @Partnerforce EMEA
Becca McCarthy
As the Director, Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and customer success stories
Kparkjones
Global partner marketing @Salesforce; Busy mom/wife; lover of all things outdoors; avid cyclist and backyard farmer
Leslie Tom
SVP, AppExchange Marketing & Programs. Trusted advisor and advocate for our partners. Evangelist for the Platform and the AppExchange. Views are my own.
Sharon Klardie
Sharon Klardie is the Sr. Manager of the Salesforce Labs program on the AppExchange Team.
Girish Balakrishnan
Founder/Solution Architect at AccountPal(ABM /Account Selling on Salesforce) and SocialHire. Interests include income inequality in US, mindfulness and travel
Gaby Young
Director of Marketing Communications at Lightico. Passionate about innovation, connecting people, good food and family.
Felix Winstone
Co-founder and CEO at Talkative, a startup that bridges the gap between online customer journeys and contact centers. Learn more here: http://gettalkative.com/
Jake Fabbri
Chief Marketing Officer at Fonteva with 20 years of experience with associations and nonprofits.
Markus Bleichner
Marketing Director Europe at Magic Software. Also Salesforce enthusiast, integration, business processes, data, digitalization — but also wanderlust and art.
Ron Budreau
Director-Partner Field Enablement, Serial Entrepreneur, Professor, Fitness Fanatic, Tough Mudder Competitor, CN Tower Stair Climb Elite Competitor, Avid Reader.
Austin Cowden
Event Marketing @salesforce @appexchange. UVa Wahoo and retired D-1 tennis player. Love nut butters, mountains, suspense stories, and my husky, Bode.
Andrew Wade
Senior Resilience Manager at Salesforce. Prior to my current position, I spent 13 years at large consulting firms supporting both private and public sector.
Steven Watkins
I am FormAssembly’s Marketing Automation Specialist — I primarily use FormAssembly, Pardot, and Salesforce in my day to day work.
Lily Barker
Trailblazer. Connector. Former Salesforce consultant turned talent enthusiast, I’m using my Salesforce dream job to help you find yours.
Shannon Cochran
Marketing professional at Accounting Seed, a native accounting app built on Salesforce.
buyan kumar
Salesforce Consultant who helps to increase business value, reduce errors and saves your time by sharing best practices
John L. Duoba
Sr. Content Mkt. Manager, Passage Technology, www.passagetechnology.com. Strategic Marketing & Content Leader, equally enjoys challenges indoors and outdoors
Megan Gilhooly
As VP Customer Experience at Zoomin, I help enterprises create great content self-service for a powerful customer experience.
Parry Malm
Parry is the CEO and co-founder of Phrasee, the AI-Powered Copywriting company. He is one of the world’s leading experts on digital marketing.
Darko Todorovski
Salesforce Mentor | Philanthropist | Animal Lover | Public Speaker | Designer | Volunteer | SFC Macedonia Founder
Maria Louisa
Just a girl staring at a cheeseplate, asking it to be calorie free. Full time Sr. Talent Acquisition Partner, part-time Poshmark Addict. House Gryffindor.
Christine Lee
Product Marketing Manager for Salesforce AppExchange. Connect with me on Twitter @christinesfdc.
Rupal Kakkar
Writer, Editor, and Content Strategist at Algoworks. Love reading and photography. My love for food knows no bounds. A true crime enthusiast.
Kevin White
Salesforce Architect and Enthusiast | 23x Certified | Passionate about the thriving ecosystem | Program Architect @ Salesforce | He/Him
Elizabeth Flammini
As a product marketing leader, I drive top-line sales growth by developing GTM strategies and marketing campaigns. I’m a mom of two cats, Dukie and foodie.
Robert Burnell
VP, Marketing @ Precursive — helping you make every customer a success story with the leading customer onboarding and resource management app on Salesforce.
Dmitriy Ogol
Certified Salesforce Consulting & Development | Financial Services Cloud | Marketing Cloud | Pardot | Field Service
Lori Trzcinski
Salesforce Marketing Champion, Consultant, is 8x Salesforce Certified, and leads the Phila. Salesforce Marketing Cloud Marketer Group (@PHLMktgCloudUG)
Cindy Bolt
Cindy Bolt, Senior Vice President for Salesforce Industries, leads a global industry strategy team for the Manufacturing, Automotive, and Energy sectors.
Jose Alba
EMEA Partner Marketer @Salesforce. Passionate about technology & innovation. Sports addict and basketball lover
Jose Cebrian
Jose Cebrian is SVP, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop plans across digital and addressable channels.
Amarendra Kumar
Amar drives the partnering mandate for Salesforce in India focusing on business growth, customer success and ecosystem health.
Eric Wu
Co-founder and CEO of TaskRay — The leading Customer Onboarding Success platform for Salesforce — https://taskray.com/
Ashley Velasquez
AMP Team; AppExchange Marketing Program Intern from (YearUp), at @Salesforce @AppExchange. Passions for nutrition, music, and makeup.
Adam Haskew
Senior Marketing Manager, Creative Services @ codescience.com. We help partners thrive on the AppExchange.
Talena Harris
Hello, I am an Intern on the Salesforce Labs team! I joined Salesforce in February of 2021. I am super excited to learn more as a start my trailblazer journey!
Stefanie Gesiorski
Sr. Marketing Manager at codescience.com. We’ve built some of the most complex products on the AppExchange for the biggest names in the ecosystem.
Chris Zullo
Salesforce MVP, Marketing Champion, User Group Leader, & AllCloud Marketing Practice Leader. Traveler. Hubs & Dad. F3 Drifter. Coach. Words are my own
Emily Cleland
Senior Marketing Specialist at Experian. Avid reader, coffee enthusiast, and dedicated runner.
Erin Kissling
Erin Kissling is a Global Partner Manager at Vertex leading the global partnership with Salesforce.
Liubov Prisyazhnyuk
I’m a global marketing professional who is passionate about psychology and human behavior.
Etienne Rocheleau
Software Engineer at Coveo’s Service Integration team in Quebec, Canada. Passionate about visual design as well as building the best product user experience.
Neha Shah
Director of Product Marketing at Salesforce. BS in CS & Finance from Rutgers University, and MBA from Haas School of Business, UC Berkeley
Amanda Matlock
Content Writer at @Salesforce @AppExchange. Likes: art history, museums, and dad jokes. Dislikes: bad poutine and closed book stores.
Kim Cotzias
Marketing Content Specialist at Ascent Cloud, a merger of LevelEleven (Sales Performance Management) & Geopointe (Geoanalytics/Data Visualization)
Turn One Studio
We’ve been working with clients since the world began adopting the Internet for commercial use, building websites and strategizing their online efforts.
kavindrapatel
Lived in Uganda, India, Belgium, and in the United States. Worked at Sun, BEA and now I lead the global Trailblazer Events & Digital Experiences at Salesforce.
Heather Shoemaker
Heather is the CEO of Language I/O, a software company enabling monolingual customer service agents to provide support to global customers in any language.
Bryce Jones
I’m a global entrepreneur helping organizations find new value in their data. https://bit.ly/3lTsHyb
Patrick Martin
I have been in the technology industry for 25+ years, working in Support for most of my career (EXFO, Taleo, Oracle). Today, I lead the Support team at Coveo.
Doug Howell
Environmental Social Governance-ESG & GRC / Healthcare / Compliance / Cybersecurity / US Army Intelligence Veteran
lauriemccabe
IT analyst; Co-founder, SMB Group. Passionate about helping SMBs and entrepreneurs apply tech solutions to grow their businesses!
James Quinn
AppExchange @ Salesforce. Making life easier for ISV partners. Salesforce CTA and previous architect, developer, and lousy skateboarder.
Alexandra Kozma @CloudTalk
Customer support agent turned online marketer. With 6 years in marketing and sales, I’m here to help you boost your call center’s effectiveness and profits.
Farshad Family
Farshad (Shad) Family leads Accenture’s Salesforce Business Group for North America and is a Managing Director based out of New York.