Go to Inside the Salesforce Ecosystem
About
Inside the Salesforce Ecosystem
Brought to you by Salesforce AppExchange, learn customer and business success insights - straight from leaders in the Salesforce ecosystem.
Note from the editor

Salesforce AppExchange and Salesforce Ventures invite top thought leaders to contribute to the blog to spark social conversations and share their vision of how small and mid-sized businesses can drive success in the Salesforce ecosystem. If that’s you, get started here: bit.ly/ecosystemblogger.

Editors
Go to the profile of Amanda L. Nelson
Amanda L. Nelson
Social & content marketer at @salesforce @appexchange. Blogger, border collie fan, runner, tap dancer…all in one day.
Go to the profile of Hana Mandapat
Hana Mandapat
Sr. Director of AppExchange Partner Program Marketing. Self-proclaimed word nerd. Resident sneaker expert and Warriors fan girl.
Go to the profile of Anna Hendry
Anna Hendry
head of marketing @salesforceVC, previously social media @salesforce. love travel, good eats & my city by the bay.
Go to the profile of AppExchange
AppExchange
Work smarter with thousands of apps from Salesforce AppExchange, the world’s leading business app marketplace.
Go to the profile of Holly Rushton
Holly Rushton
Content Marketer at @salesforce @appexchange. Big fan of reading, Star Trek, craft beer, board games, and golf.
Go to the profile of Miriam Kahn
Miriam Kahn
Content strategy @salesforce @appexchange. NASA space camp alumna and cultural enthusiast.
Writers
Go to the profile of Amanda L. Nelson
Amanda L. Nelson
Social & content marketer at @salesforce @appexchange. Blogger, border collie fan, runner, tap dancer…all in one day.
Go to the profile of Hana Mandapat
Hana Mandapat
Sr. Director of AppExchange Partner Program Marketing. Self-proclaimed word nerd. Resident sneaker expert and Warriors fan girl.
Go to the profile of Anna Hendry
Anna Hendry
head of marketing @salesforceVC, previously social media @salesforce. love travel, good eats & my city by the bay.
Go to the profile of Mike Kreaden
Mike Kreaden
Mike (@mikekreaden) has helped hundreds of startups get to market via the AppExchange during his 15 years at Salesforce. Opinions expressed are my own.
Go to the profile of Julie Vreeland
Julie Vreeland
Bringing you SaaS experts, advice, and more!
Go to the profile of Ian Dunckel
Ian Dunckel
AppExchange Product Marketing at Salesforce. All views are my own.
Go to the profile of Rachel Christu
Rachel Christu
Senior AppExchange Partner Success Manager * Opinions Are My Own *
Go to the profile of Ludovic Ulrich
Ludovic Ulrich
French-born, I can pronounce/spell Entrepreneur properly | Partner @Silicon Foundry | xSalesforce ☁ xStartupWeekend xBizSpark xMSFT | Gastro-aholic, & ski bum.
Go to the profile of Molly Hoffmeister
Go to the profile of Cliff Armstrong
Go to the profile of Michelle Paitich
Michelle Paitich
Director, ISV Program & Partner Success at Salesforce
Go to the profile of Jackie Oh
Jackie Oh
Succeed & Renew like @salesforce @appexchange Shiba Inu owner, food enthusiast, and coffee connoisseur… much amaze.
Go to the profile of Shirin Birjandi
Shirin Birjandi
ISV Partner Success Manager - Value authenticity and welcome inspirations
Go to the profile of Melanie Picard
Melanie Picard
Director, Content & Events, AppExchange
Go to the profile of William Yeh
Go to the profile of Jayne Bowman Hallock
Jayne Bowman Hallock
Sage Software, Content & Social Media Manager — Word nerd. Psychology fanatic. Big fan of dogs, red wine, running, reading and funny people.
Go to the profile of Tom Cannon
Tom Cannon
Dad, Husband, Tech Evangelist & @AppExchange Lead EMEA/APAC @Salesforce
Go to the profile of Andrew Gothelf
Andrew Gothelf
Northwestern alum and fan, Hippie at heart. Music festival (@bonnaroo) junkie. @RebelMouse Senior Manager, Product Marketing and Strategy
Go to the profile of Andrew Gothelf
Andrew Gothelf
Andrew Gothelf is a Senior Manager, AppExchange Marketing at Salesforce.
Go to the profile of Julie Jacobson
Julie Jacobson
Partner Marketing @Salesforce, loving #London life, and saving @ElephantsRhinos
Go to the profile of Matt Garratt
Matt Garratt
Managing Partner, Salesforce Ventures
Go to the profile of Yeva Roberts
Yeva Roberts
Salesforce Alliances at PFL, inventors of Tactile Marketing Automation (TMA). World's best elevator conversationalist. Got a thing for wildlife conservation.
Go to the profile of Molly Walsh
Molly Walsh
Director of Marketing at http://codescience.com. We help SaaS businesses thrive on the AppExchange. Your SaaS is in our hands!
Go to the profile of Rob Jacques
Rob Jacques
CEO/Founder RobLo. Passionately Resisting Authoritarianism
Go to the profile of Bob Marsh
Bob Marsh
Could be a decent golfer but rather hang with the fam & build a company. Founder & CEO of @leveleleven - enabling the modern sales leader.
Go to the profile of Aaron McGarry
Go to the profile of Tiffani Bova
Tiffani Bova
Global Growth & Innovation Evangelist, Salesforce | Sales and Transformation Adviser | Book: Growth IQ| Podcast: What's Next! | Former Research Fellow Gartner
Go to the profile of Ted Elliott
Ted Elliott
CEO of Jobscience, Revolutionizing recruiting by applying marketing & sales best practices to finding great people
Go to the profile of Akiko Barton
Akiko Barton
Akiko Barton is the Director of Partnerships of RealTime Email at Liveclicker
Go to the profile of S. Fouladgar-Mercer
S. Fouladgar-Mercer
Sharam Fouladgar-Mercer: Entrepreneur/Co-Founder @AirPR. Former VC and EIR. Hockey player back in the glory days.
Go to the profile of Jonathan Corrie
Jonathan Corrie
Chief Customer Officer @ Precursive. Helping technology and services companies grow and scale their business.
Go to the profile of Tiago Paiva
Tiago Paiva
Tiago Paiva is CEO and Founder of Talkdesk, a hypergrowth call center software startup.
Go to the profile of Phil Weinmeister
Phil Weinmeister
Salesforce MVP | Sr. Director, Product Management, 7Summits | Author, Practical Salesforce Development w/o Code - http://bit.ly/sfdcDev | 18x SFDC Certified
Go to the profile of Sean Dukes
Sean Dukes
Owner and CEO of Learnsmarter.
Go to the profile of Greg Poirier
Greg Poirier
Greg Poirier is president of CloudKettle, a Salesforce consultancy that specializes in scaling Sales, Marketing & Customer Success for B2B SaaS Companies.
Go to the profile of Bruce Richardson
Bruce Richardson
Serve as Chief Enterprise Strategist at Salesforce after nearly 20-year career as Chief Research Officer at AMR Research (now part of Gartner).
Go to the profile of Leyla Seka
Leyla Seka
EVP AppExchange, @Salesforce
Go to the profile of Ilit Raz
Ilit Raz
Co-Founder & CEO of @JoonkoHQ. Crafting products that people love. #UserExperience, Gadgets, Social #Entrepreneurship, Company #Culture
Go to the profile of Andrew Mahood
Andrew Mahood
Founder of Taskfeed. Customer Onboarding Project Management for Salesforce.
Go to the profile of Jonathan Corrie
Jonathan Corrie
Chief Customer Officer | Precursive
Go to the profile of Brian Fitzgerald
Brian Fitzgerald
Writer, PR Pro and STEAM Education advocate
Go to the profile of Jared Fuller
Jared Fuller
Entrepreneur. Futurist.
Go to the profile of Ian Gotts @iangotts
Ian Gotts @iangotts
Founder & CEO Elements.cloud (Documentation Hub for Salesforce): User Group co-Leader, customer & evangelist since 2002 : Author : Speaker
Go to the profile of Jackie Oh
Go to the profile of David M. Harroch
David M. Harroch
Allow me to introduce myself, 20 sec, few sentences.
Go to the profile of Jeff Golembiewski
Jeff Golembiewski
Passionate about helping move associations and nonprofits to Salesforce and Nimble AMS. Salesforce Certified. Over 25 year of association technology experience.
Go to the profile of John Eng
John Eng
John Eng is Chief Marketing Officer at cloud contact center provider NewVoiceMedia and has over 20 years’ experience building B2B software and SaaS companies.
Go to the profile of BJ Lackland
BJ Lackland
Dad, husband, friend, CEO of @LighterCapital, VC, Entrepreneur
Go to the profile of Tal Frankfurt
Tal Frankfurt
Founder and CEO of Cloud for Good (www.cloud4good.com) and CRM Market (www.crmmarket.com).
Go to the profile of Ted Sapountzis
Ted Sapountzis
Technology marketing leader | angel investor | VP Marketing @Simpplr, the modern intranet. Passionate about helping organizations engage with their employees.
Go to the profile of Anshul Verma
Anshul Verma
President @ Cynoteck LLC (www.cynoteck.com) CRM Consultation and Implementation | Digital Transformation | Technical Architect | Author
Go to the profile of Alex Sutherland
Alex Sutherland
Advocate of users, architect of interfaces, navigator of clouds, and generator of ideas. @CRMScience. @Salesforce & @SalesforceDevs MVP #MrIdeaExchange
Go to the profile of Robbie Westacott
Robbie Westacott
Writing about Salesforce mobile apps for MobileCaddy
Go to the profile of Robert DeSisto
Robert DeSisto
Robert DeSisto is the Chief Value Officer at Salesforce. Previously, he was Vice President and Distinguished Analyst Gartner.
Go to the profile of Kimble Applications
Kimble Applications
A catalyst for growth at management and IT consulting firms and the services arms of tech organizations, and a @salesforce @appexchange partner.
Go to the profile of Michael Epstein
Go to the profile of Voicea
Voicea
Voicea has created the leading voice collaboration platform to activate meetings with EVA, the Enterprise Voice A.I. “Turn Talk Into Action” with Voicea.
Go to the profile of Matt Fairhurst
Matt Fairhurst
Matt Fairhurst is the co-founder and CEO of Skedulo, the leader in intelligent mobile workforce management.
Go to the profile of Allison Wilson
Go to the profile of Daniel McCollum
Daniel McCollum
CEO of Torrent Consulting, an impact-driven business that helps companies transform the customer journey through Salesforce technologies.
Go to the profile of Akbar Rafiuddin
Akbar Rafiuddin
Technology enthusiast with focus in cloud computing via multiple platforms. Started/Advised multiple companies. Hope to benefit others by sharing my thoughts.
Go to the profile of Richard Britton
Richard Britton
CEO & Co-Founder of CloudSense – helping organizations worldwide to sell more, launch faster and reduce costs, all on Salesforce.
Go to the profile of Peter Martin
Peter Martin
Salesforce consultant. Lover of learning and creativity.
Go to the profile of Isaura Martinez
Isaura Martinez
Marketing Strategist and Consultant at Commercient.
Go to the profile of Navid Rastegar
Navid Rastegar
CEO & Founder @ FitBliss | Optimizing Health & Productivity for the Global Workforce.
Go to the profile of Jennifer Kennedy
Jennifer Kennedy
Director of New Product Development at Absorb Software Inc.
Go to the profile of Rob Käll
Rob Käll
Hey, I am the CEO & Co-Founder of Cien, Inc (www.cien.ai). I am very interested in AI, Data & Skiing… You can read my tweets at www.twitter.com/robertkall
Go to the profile of Maggie C Hu (胡治嘉)
Maggie C Hu (胡治嘉)
Senior ISV Technical Evangelist @salesforce; former Sr. Specialist Solution Architect @redhat
Go to the profile of Tyler Prince
Tyler Prince
EVP — Industries & Partners @Salesforce
Go to the profile of Robert Gibb
Robert Gibb
Follow the white rabbit https://whiterabbitway.com 🐇
Go to the profile of Nick Hamm
Nick Hamm
Founder and CEO of 10K Advisors, the company at the intersection of the future of work and the Salesforce ecosystem.
Go to the profile of Katica Roy
Katica Roy
CEO of Pipeline Equity | Gender Economist | Award-Winning Leader | On a mission to achieve gender equity, once and for all. www.pipelineequity.com
Go to the profile of Trisha Price
Trisha Price
EVP of Product Development & Engineering at nCino, the worldwide leader in cloud banking.
Go to the profile of Dan Dal Degan
Dan Dal Degan
CEO of SpringCM, the leading document and contract management platform that makes work flow for global companies.
Go to the profile of Mike Wolff
Mike Wolff
Senior Vice President, Global ISV Partners at Salesforce
Go to the profile of Donal Daly
Donal Daly
Most of my writing is at www.donaldaly.com, the Think for a Living Blog. I care about improving human performance.
Go to the profile of Tom Gavin
Go to the profile of Lauren Habig
Lauren Habig
Lauren leads Marketing at KBMax, a Salesforce ISV partner who provides the only product configurator that can handle complex business rules & 3D visualization.
Go to the profile of Rajiv Patel
Rajiv Patel
Salesforce Einstein Product Marketing Manager. Avid yoga practitioner, explorer of new cultures, and always up for a challenge.
Go to the profile of Jay Clark
Jay Clark
Jay lives in Chicago, where he's been active in SaaS solutions, and B2B marketing for more than 15 years. On weekend you'll likely find him racing his bike.
Go to the profile of Olivier Gachot
Olivier Gachot
Olivier Gachot is Executive Vice President of Sales for NewVoiceMedia.
Go to the profile of Galina Sheveleva
Galina Sheveleva
Marketing professional with an itch for writing, traveling, and hugging cute furry animals.
Go to the profile of Angel Leon
Angel Leon
Head of Operations @ Health Hero, Inc. - Twitter @angelgleon29
Go to the profile of Dennis Fois
Dennis Fois
Dennis is CEO at NewVoiceMedia and has 25+ years of experience in international leadership, strategy and sales and marketing in the technology market.
Go to the profile of Victor Belfor
Victor Belfor
SVP @Conversica - the only Autonomous AI Assistant for Sales. GTM Strategy and Execution, investor, advisor. Trying to leave things better than I found them.
Go to the profile of Jaswinder Rattanpal
Jaswinder Rattanpal
ISV Technical Evangelist at @salesforce @appexchange
Go to the profile of Denis Zhinko
Denis Zhinko
Head of CRM and Collaboration Department at ScienceSoft with 12+ years in software consulting with the multi-platform focus on Microsoft Dynamics CRM and Salesf
Go to the profile of Doug Rybacki
Doug Rybacki
Doug Rybacki is Chief Product Officer at Conga where he leads strategy, management, & product marketing for Conga's digital transformation products & services.
Go to the profile of Bill Appleton
Bill Appleton
Bill is an expert on smart clients and API services. He is currently the CTO at Metazoa where he works on the Snapshot Change and Release Mgmt application.
Go to the profile of Bucher & Suter
Go to the profile of Miriam Kahn
Miriam Kahn
Content strategy @salesforce @appexchange. NASA space camp alumna and cultural enthusiast.
Go to the profile of John Belo
John Belo
Director, AppExchange & ISV Technical Enablement @ Salesforce
Go to the profile of Kristen D'Innocenzo
Kristen D'Innocenzo
I am a Senior Partner Manager for LINK Technology Partnerships at Salesforce!
Go to the profile of Kevin Binder
Kevin Binder
Tech blogger, 4x certified Salesforce consultant, Brand Journalist at Torrent Consulting. All thoughts are my own.
Go to the profile of Barbora Piatrova
Barbora Piatrova
Salesforce & Mobility Enthusiast
Go to the profile of Nicolas Pouilloux
Nicolas Pouilloux
French geek based in Paris. Passionate by technologies and working for Salesforce as a Technical Evangelist
Go to the profile of Casey Robertson Howe
Casey Robertson Howe
Workforce Development at Salesforce. Training the next generation of Trailblazers. Toddler momma, Indy advocate, and bending the arc towards justice.
Go to the profile of Julia Rose
Julia Rose
Digital Marketing Specialist, @LedgeviewCRM | Pro Writer/Editor | Health & Equality Advocate | Please Support the #WiInsulinPriceCap: http://chng.it/LGwfp9sC.
Go to the profile of Lori Witzel
Lori Witzel
Worklife: @spanningbackup #cloud @kaseyacorp #SFDC #MVP #google #O365 #pdx Otherlife: http://chatoyance.blogspot.com
Go to the profile of Brad Struss
Brad Struss
Founder and CEO at Bigger Boat Consulting — @BiggerBoatHQ | Writing about delivering business value, customer success, agile, and Salesforce.
Go to the profile of Francesca Pezzoli
Francesca Pezzoli
Marketing Director at Glassbox Digital
Go to the profile of Hiliary Kolb
Hiliary Kolb
@Salesforce — Partner Scale Programs & Digital Experience | Senior Specialist. Champion for value-driven optimizations.
Go to the profile of Karen Park Jones
Karen Park Jones
Karen Park Jones is Vice President of Global Partner Marketing at Salesforce.
Go to the profile of Rob Garf
Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce.
Go to the profile of Rodrigo Reboucas
Rodrigo Reboucas
Senior ISV Technical Evangelist at http://Salesforce.com
Go to the profile of Hemant Jawale
Hemant Jawale
ISV Technical Evangelist at Salesforce. Technologist and a Photographer
Go to the profile of Erik Abrahamsson
Go to the profile of Ashley Duran
Ashley Duran
Manager, Partner Marketing @Salesforce ||| I love reading, writing and sharing ideas. Great poetry and great music make me happy!
Go to the profile of Brian Millham
Brian Millham
Brian Millham is President, Salesforce Customer Success.
Go to the profile of Charles Woodall
Charles Woodall
Charles Woodall is the VP of APAC Industries and Partners at Salesforce
Go to the profile of Jason Teller
Jason Teller
Senior Director of Product Management, Lightning Flow, Salesforce
Go to the profile of Carlos Garcia
Carlos Garcia
CEO & Co-founder @HYP3R 🚀 | Leading the innovation in location marketing.
Go to the profile of Nadezhda Bukareva
Nadezhda Bukareva
JET BI Marketing&Business Development Manager
Go to the profile of Howard Stall
Howard Stall
CEO/Creator of Taveza- www.taveza.com and 15X Salesforce Certified Architect who enjoys helping companies become successful using the platform.
Go to the profile of Udi Gotlieb
Udi Gotlieb
Tech storyteller, covering the ever-changing relationships between humans and technology, currently VP of product marketing at Samanage
Go to the profile of Giorgina Gottlieb
Giorgina Gottlieb
I am the Co-Founder and VP of Marketing for Squelch, where we focus on optimizing the customer experience through the teams that serve customers after the sale.
Go to the profile of Michelle L McCarthy
Go to the profile of Alexandra Legend Siegel
Alexandra Legend Siegel
Alexandra Legend Siegel leads Equality Narrative and Content team at Salesforce.
Go to the profile of Jenelle Feole
Jenelle Feole
I love to learn and try new things. I am very passionate about innovative software. Fun fact: I’ve been to Hawaii about 7 times and love it!
Go to the profile of Ashley Morris
Ashley Morris
Trailblazer. Born and bred New Yorker. Dog mom. Passionate about helping professionals find their dream jobs in the Salesforce ecosystem. twitter: @sfdcashley
Go to the profile of Lindsay Moore
Lindsay Moore
Start-up junkie. Adventure seeker. Goof ball. And always looking for a good hold ’em home game.
Go to the profile of Vanessa Chalem
Vanessa Chalem
ISV Technical Evangelist @Salesforce @AppExchange
Go to the profile of Michael Holt
Michael Holt
ISV Technical Evangelist working at Salesforce. Developer, interested in all things technology.
Go to the profile of Elliott
Elliott
Multidisciplinary full stack developer, with a history in product & digital design. CTO at Appitek Ltd.
Go to the profile of Darrin Brocca
Go to the profile of Courtney Rivard
Go to the profile of Sol Combe
Sol Combe
Salesforce Solutions Consultant helping all levels of industries in the Canadian and US Markets. Salesforce Registered Consulting Partner
Go to the profile of Amy Cook
Amy Cook
Amy Osmond Cook, Ph.D., is the CMO of Simplus, a Platinum Salesforce Partner.
Go to the profile of Wes Rudsenske
Go to the profile of Clayelle Wolf
Clayelle Wolf
AppExchange Partner Co-marketing at Salesforce * Big time advocate for women in business * Simmons MBA * Fluent in Spanish * 56 ski days in one season!
Go to the profile of Tushar Mutreja
Tushar Mutreja
As Global Managing Director of Strategic Alliances at Salesforce, Tushar Mutreja is responsible for driving joint revenue growth with key global alliances.
Go to the profile of Andrew Albert
Andrew Albert
SVP, AppExchange & ISV Technical Enablement @salesforce. I want to inspire a thriving @appexchange ecosystem powered by the Salesforce Platform. @AndrewAlbert
Go to the profile of Adrienne Sherk
Adrienne Sherk
Adrienne Sherk is the Vetforce Senior Mgr, Partners at Salesforce. She works with Salesforce customers & partners to help them hire from the Vetforce program.
Go to the profile of Ellie Metheny
Ellie Metheny
Social Media for Salesforce @Partnerforce. Interested in travel, performing arts, and business as a platform for change.
Go to the profile of Ian Maddison Roberts
Ian Maddison Roberts
Ian is VP Operations for Kimble, a global leader in professional services automation (PSA) software, who have grown over 400% during the past three years.
Go to the profile of Danielle Faletra Ajrawat
Danielle Faletra Ajrawat
Professionally trained photographer and self taught techie making my way through Silicon Valley. Global Partner Communications @ Salesforce.
Go to the profile of Mike Kreaden (SFDC)
Mike Kreaden (SFDC)
Managing Director, Salesforce Incubator
Go to the profile of Burak Fenercioglu
Burak Fenercioglu
Burak Fenercioglu is a Senior Manager of Salesforce Practice at CyanGate. As a certified Salesforce Architect, his expertise on Salesforce dates back to 2005.
Go to the profile of Calvin Ou
Calvin Ou
Mountain biker, skier, hiker and ISV Technical Enabler.
Go to the profile of Naren Somisetty
Naren Somisetty
Passionate to serve our ISV partners in successfully building great products.
Go to the profile of Komal Khilnani
Go to the profile of Monica Langley
Go to the profile of Karen Glanzberg
Karen Glanzberg
Daytime: content developer with a tech organization. Nighttime: mother and sometimes writer of Japajew.com. Allthetime: student of humanity.