YouTube — head down, sleeves rolled up

I had breakfast this morning with Suzie Reider who started as YouTube’s CMO four weeks ago. Suzie most recently oversaw C/Net’s entertainment portfolio and had done truly pioneering UGC work with the Gamespot.com community. Not only does she get the…

Big Media and GooTube

2 weeks ago I was getting the vibe that heat the record labels were getting from partners who pay them to get access to their music videos was going to force them to sue YouTube. Over a quarter of the most popular content on YouTube are music videos for which the labels were not…

Early reaction to GooTube

The market seems to like the deal. Google is being very upfront about doing the deal to accelerate their efforts in the video advertising space. Google has been getting dinged lately for not finding other explosive ad revenue lines beyond the Cost Per Click text link on a search…

Reasons why GooTube makes sense

Setting aside discussions about valuations, here are a few reasons why Google and YouTube would create an entity greater than its parts:

What does Google offer YouTube?

1. Technical chops to automatically identify when…

Brands as content creators

How long before we stop calling them “viral” campaigns in favor of “Brand Inspired Content”?

Two new “viral” sites launched by Microsoft show the increasing sophistication of viral web sites.