Sticky’s Eye Tracker Measures Ad Attention

Marketers have used impressions and viewability as a proxy for engagement, but the real question remains as to whether or not the consumer actually saw at the ad. Well, it appears eyetracking company, Sticky has created a solution to do just that. By…

App MindMeld Receives Major Investment

MindMeld, an app that’s considered something of a futuristic computing system, received a very large investment from Samsung, Intel, and Telefónica. Dubbed ‘Siri on steroids,’ MindMeld can listen to an eight-person conversation and suggest information that the…

Twitter Opens Ad-Buying To All U.S. Users

Twitter took a big step forward last March with its self-service ad platform that was designed for personal branding and social media marketing. And a year later, after much feedback, Twitter is ending its invite-only service and opening ad-buying up to all…

The Trigger: 4/30/13

Web Turns 20 And Looks Back To Ideals

The web (not the Internet — that’s a different thing) turned 20 years old today. Even though it’s not old enough to drink (in the States) it’s sure changed the life of everyone you know, including yourself. But did you know that it’s fundamentally changed since…

Your Eyeballs Are Money

Today at TechCrunch Disrupt NY, executives from Google, Facebook and Twitter were assembled on a panel to discuss advertising. The participants expressed some common views on the industry but also some sharp philosophical differences emerged.