Facebook Amps Up Targeting With Acxiom and Others

Thanks to recently announced partnerships between Facebook and data providers Acxiom, Datalogix and Epsilon, marketers now have a greater degree of control than ever before when targeting their advertisements. These companies have compiled…

Amazon Quietly Leading Branding Charge

According to a report by Adage, Amazon’s ad business is significantly larger than is generally assumed, and with mobile platforms like the Kindle available for expansion, Amazon is a now a prime candidate for big branding business. Indeed, with clients like…

Email Opens On Mobile Nearing Desktop

The growth of mobile does not just refer to mobile penetration, but as mobile as a hub for all media activity, particular for email. Mobile has nearly eclipsed desktop in terms of email holding 41% of all opens, compared with 36% from last year according to a…

Twitter Pulls Ribbon’s In-Stream Payments System

We reported earlier that payments startup Ribbon had launched their “in-stream” payments system for Twitter, allowing users to make purchases without leaving the Twitter environment by making use of the Twitter Cards feature launched recently…

HealthTap Links Physicians With Patients

HealthTap, having recently emerged from beta, is an app that links nervous patients with physicians. The network has expanded to include over 35,000 doctors waiting to answer any question from any user. The service only costs money if the question exceeds 150…

Pandora Announces 200 Million Users

Pandora announced that on Tuesday it passed 200 million registered users for its online radio service. Although it took the company six years to sign its first 100 million users, from July 2005 to July 20011, it took a little less than two years thereafter to double…

VineTune Lets You Rock Out 6 Seconds at a Time

We learned earlier this year that 6 seconds of video can make quite a statement, and since the launch of Vine, marketers have been excited about the platform’s possibilities. Designers at London ad agency Beattie McGuinness Bungay launched a…

The Trigger: 4/11/13