PayPal Testing Face Verification

The mobile payments app is reportedly testing face-verification for its mobile payment transactions. There’s a tab labeled “Local,” that allows users to find nearby stores that accept PayPal payments — as well as check into venues online that thereafter displays their…

Fraunhofer iPad Augmented Reality App Guides Surgeons

Augmented Reality apps come in all shapes and sizes; some rest atop ice cream cartons to help judge melting times, while others simply show fun shapes. Fraunhofer MEVIS, however, aims for a loftier goal: using augmented reality to lessen…

The Trigger: 8/22/13

Are All Screens Created Equal? : A Research Study by the IPG Media Lab

IPG Media Lab and YuMe partnered on a media trial to answer the following questions:

1) Does device/screen have an impact on the effectiveness of video ads?
2) Do other variables play…

Airbnb Plans Vine Movie Shoot

Although many marketers have been doing creative work with Vine, Airbnb is taking it to the next level: making the first ever movie created with the app. The campaign — called “Hollywood and Vines” — brings consumers together through contributed 6-second clips that will be…