BBC Experiments With Instagram Video

Instafax is a new program launched by the BBC to bring Instagram video-length news updates to its subscribers. The idea is that three fifteen second videos will be published at different points during the day to highlight different news stories during different…

CES 2014 Recap

Each year, the IPG Media Lab travels to CES to explore the changes happening in technology that will affect the way brands reach audiences in the future. This recap summarizes some of the most important themes we found , and gives examples of specific technologies that illustrate them. Our focus is to…

Amazon Considers Pay-TV Service

According to The Wall Street Journal, Amazon has approached three big media conglomerates looking to distribute their content online. The idea is to start a paid, online TV service for channels that are presently available on cable and satellite. It would be a big…

Snapped Allows For Sending & Viewing Snapchats On Macs

Snapchat just became untethered from mobile, thanks to Snapped, a third-party app that uses Snapchat’s API. The app — eventually to be made available in the app store — was developed by two UC San Diego students, and defaults to using…

The Trigger: Beats Music, Microsoft, Wearable Adoption