The Trigger: Cookie-Based Ads, Twitch Traffic, Klout Content

Sony & DraftFCB Put MP3 Player In Water Bottle

In a play to convince customers that its product is genuinely waterproof, Sony — in partnership with Draft FCB — put its latest MP3 player inside of a water bottle and sold it in vending machines in gym’s with pools. The MP3 player itself isn’t…

Square & Whole Foods Partner

Square and Whole Foods announced a deal that will see Square handle payment and checkout at “food venues” within select Whole Foods locations. That would include sandwich counters, juice or coffee bars, pizzerias, or any other type of food establishment within the store. Each of…