Apple Testing Smartwatch Power Solutions

As hardware companies begin to jump onto the smartwatch trend, it’s only a matter of time until Apple launches its own. Consistent with Apple’s traditional emphasis on elevated product design, it appears the hardware giant has begun tackling a major pain…

Pebble Launches iOS App Store

Pebble, far and away the leading smart watch player at present, announced its highly anticipated iOS app store that features 1,000 apps and watch faces that can be found and downloaded with an iPhone. The Android version is still forthcoming, and Pebble says it will be…

Brands Who Release Super Bowl Ads Early Win Big

The Super Bowl is still fresh in the minds of advertisers as they slowly determine the returns on their advertising dollars. The reach of an ad doesn’t stop at the end of the game, though, and online views have become increasingly important to the…

Super Bowl: No Blackout, Yet Another Twitter Record

Last year’s Super Bowl set the record for tweets, with 24.1 million tweets out on the social network over the course of the game. Many attributed that to the infamous blackout, and the several real-time marketing campaigns that ensued…

Trigger+ : Drew Breunig, PlaceIQ