Top stories published by IPG Media Lab in January of 2016

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Top Stories published by IPG Media Lab in January of 2016

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2016

January

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Jan 22, 2016

MillerCoors and IPG Media Lab Help You Discover The Music Of NYC Neighborhoods

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Jan 6, 2016

CES 2016: Samsung’s Smart Fridge Ushers In A New Era For Home Appliances

On Tuesday, Samsung introduced a new “Family Hub Refrigerator” during its press conference at CES 2016. Easily the highlight of the event, the new smart fridge comes with a 21.5-inch touchscreen built in…

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Jan 8, 2016

CES 2016: ModiFace Brings Next-Gen Smart Mirror To Retail

Smart mirrors that virtually change outfit or makeup for customers are exactly new — Ralph Lauren has started testing smart mirrors created by Oak Labs at its NYC flagship store. But at CES 2015, ModiFace came out with a new smart…

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Jan 28, 2016

Nissan Creates Branded In-Car Game To Appeal To Millennials

What Happened
Nissan is trying a novel way to engage with Millennial consumers. Taking inspiration from popular millennial games such as Truth or Dare and Cards Against Humanity, the Japanese auto maker has created a branded…

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Jan 22, 2016

Facebook Adds Tagging For Organic Audience Optimization

What Happened
Earlier today Facebook introduced a new targeting tool named Audience Optimization for brand publishers to improve their organic reach. Now with each post, content creators will be able to tag the targeted audience by…

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Jan 27, 2016

Venmo To Enter Mobile Commerce With In-App Payments Solution

What Happened
Beloved peer-to-peer digital payment app Venmo is preparing to launch a new “Pay with Venmo” service that will let users pay for mobile purchases. Similar to its parent company’s “Pay with Paypal” button…

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Jan 7, 2016

CES 2016: Under Armour Teams Up With IBM’s Watson For Smart Fitness Data

Under Armour has been developing “connected clothing” for a while now, and at CES 2016, the sportswear maker announced a new partnership with IBM, integrating the computing power of IBM’s AI platform…

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Jan 27, 2016

Facebook To Roll Out “Reactions” Emojis In Coming Weeks

What Happened
Expanding from the simple Like, Facebook is finally ready to launch what it calls “Reactions” to its platform after months of limited testing in foreign markets. The new Like button will give users five emojis to…

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Jan 7, 2016

CES 2016: The Next Big Thing Conference On The Future Of Interfaces

As part of CNET’s “The Next Big Thing” conference series at CES 2016, the “Is Typing Dead?” session on Wednesday afternoon captured our attention because of its focus on debating what’s next in human-machine…

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Jan 29, 2016

Uber Launches UberRUSH API For Express Delivery

What Happened
Uber continues its push into ecommerce delivery with the launch of a private API of UberRUSH, its on-demand express delivery service. With this new API, retailers such as Nordstrom and 1–800-Flowers can now easily integrate Uber’s…

February 2016

These were the top 10 stories published by IPG Media Lab in January of 2016. You can also dive into daily archives for January of 2016 by using the calendar at the top of this page.