Viewability Report: Putting Science Behind The Standard

This research report is a joint effort by IPG Media Lab, Integral Ad Science and Cadreon.

Retailers Look To Data-Driven Personalization And New Digital Tools To Entice Shoppers

What Happened
After reporting fourth-quarter sales declines, a number of brick-and-mortar retailers including Sears, Kohl’s, and Macy’s revealed their plan for trying new digital…

Net-a-Porter Puts Shoppable Content In Branded Print Magazine

What Happened
Net-a-Porter’s in-house print magazine, Porter, may has relatively small circulations, but it boasts purchases through the e-retailer’s website and its affiliate brands with buyable content. On average, an…

PayPal Launches New Platform To Proliferate Mobile Buy Buttons

What Happened
PayPal is building a platform for small businesses to integrate buy buttons across platforms and sales channels. Named PayPal Commerce, the new service launches today in closed beta, setting the stage for how…

Foursquare Launches Offline Attribution Tracking Tool

What Happened
Foursquare is launching a new tool named Attribution Powered by Foursquare to help brands connect digital ads to store visits. The tool is built on voluntary and non-incentivized participation by a panel of 1.3 million…

Shopify Launches iOS Keyboard To Help Brands Sell On Social Channels

What Happened
Shopify is making it easier for brands to sell on social and messaging platforms with the launch of an iOS keyboard app. Named Shopkey, the app will be to be integrated with product catalogs so that…

Amazon To Develop Original Kids Content Starring American Girl Dolls

What Happened
Toymaker Mattel has announced a partnership with Amazon to create four live-action specials based on its American Girl dolls. Amazon may also produce a new kids series starring those dolls if the…