All stories published by IPG Media Lab on March 08, 2017

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All Stories published by IPG Media Lab on March 08, 2017

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2017

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IPG Media Lab in IPG Media Lab

Mar 8, 2017

Salesforce Enlists IBM Watson’s Help And Opens “Einstein” AI Layer To All Customers

What Happened
Salesforce is opening up “Einstein,” the artificial intelligence layer of its various cloud-based CRM software products, to all customers. This allows users of Salesforce…

IPG Media Lab in IPG Media Lab

Mar 8, 2017

Soylent Creates Conversational Virtual Assistant For Its Online Shop

What Happened
Meal-in-a-bottle substitute maker Soylent has created a virtual assistant named Trish for its online shop to guide customers through the purchase process. Instead of using natural language input…

IPG Media Lab in IPG Media Lab

Mar 8, 2017

Lowe’s Uses VR To Teach Customers How To Tile A Bathroom Wall

What Happened
Home improvement brand Lowe’s is leveraging VR experience to offer customers a hands-on practice of tiling a bathroom wall. The company is currently running this VR learning initiative, dubbed “the Holoroom How…

IPG Media Lab in IPG Media Lab

Mar 8, 2017

Fast Forward: Mobile World Congress 2017 Trend Recap

Editor’s Note: As with all Fast Forward analysis, this recap first went out to our subscribers via newsletter one day prior to its posting on this site. We also customized our recap to offer tailored CES insights for brands in eight…

March 07, 2017

March 09, 2017

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