All stories published by IPG Media Lab on March 22, 2017

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All Stories published by IPG Media Lab on March 22, 2017

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2017

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IPG Media Lab in IPG Media Lab

Mar 22, 2017

Facebook Live Challenges Twitch By Adding Support For Gameplay Broadcast On Desktop

What Happened
Facebook is one-upping Twitch by expanding its live video capabilities to all desktop users. Previously, only Page owners can start a live broadcast from a desktop device…

Snapchat Debuts Live Video Ad For Turner

What Happened
Snapchat continues to experiment with new ad products, as it aired its first live-streaming ad last night for Turner network to promote TruTV’s “Upscale with Prentice Penny” series. Turner ran the ad spot during a red carpet event for the show…

Now You Can Live Stream March Madness Matches In VR

What Happened
As we get deeper into the NCAA March Madness games, viewer enthusiasm is running high and the NCAA is set to capitalize on the fervor with VR live streams. Six games including the Final Four national semifinals and National…