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Top Stories published by IPG Media Lab in August of 2023
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2023
August
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Richard Yao
in
IPG Media Lab
Aug 3, 2023
Barbenheimer Revived Mass Passion for Movies — But Is This a One-Off?
Can Hollywood learn the right…
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Katy Geisreiter
in
IPG Media Lab
Aug 24, 2023
Method to the Meme Madness: On the Current Renaissance of Brand-Centered Trends
How marketers learned…
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Thomas Trudeau
in
IPG Media Lab
Aug 17, 2023
Sportsbooks as Media Companies
Brands can reach sports audiences via online betting platforms; beware…
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IPG Media Lab
in
IPG Media Lab
Aug 18, 2023
Lab Weekly — 08/18/2023
Sports-betting platform as media channels; plus, the latest news about…
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IPG Media Lab
in
IPG Media Lab
Aug 4, 2023
Lab Weekly — 08/04/2023
Learning the right lessons from Barbenheimer; plus, the latest news about…
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IPG Media Lab
in
IPG Media Lab
Aug 11, 2023
Lab Weekly — 08/11/2023
New Floor 9 episode on the persuasive power of podcasters; plus, the latest…
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IPG Media Lab
in
IPG Media Lab
Aug 10, 2023
Lab Podcast: Episode 149
Podcasters as Influencers (Ft. Kara Manatt from MAGNA and Edwin Wong from Vox…
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Dante Leví Bautista
in
IPG Media Lab
Aug 3, 2023
Perspectiva 2023: LatAm POV
Cuatro tendencias que dan forma al futuro de los medios y la tecnología en…
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IPG Media Lab
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Benjamin Hone
Dante Leví Bautista
Richard Yao
Angel Mendoza
Santiago Garces
Florencia Crosta
Sean Ahearn
Jordan Pini
Sebastián González-Rubio
Felipe Kopaitic
Josh Mallalieu
Katy Geisreiter
Chelsea Freitas
Kelvin Mak
Kate Walkom
Jocelyn Tse
Pradon Sirakovit
Aditya Kilpady
Thomas Trudeau
Aditya Kilpady
Dr. Jeriad Zoghby