Media Analysis: Carbonite “ads” on Jimmy Kimmel Live

I got wind of two “ads” on YouTube for

(which does online computer backup). I thought they highlighted a lot of good things that are happening in marketing these days. Namely authenticity, personality, and…

DigiActive Post: Campaign — Ali Ardekani videoblogs about the everyday life of a Muslim

New Marketing Summit: Content Marketing Session

Documenting Kenya’s Elections using Crisis Mapping Techniques

New Marketing Summit: Social Media Marketing in Tough Times, Todd Defren

Panel: Social Media Marketing in Tough Times — Who Should Do What & What Should They Do?, Todd Defren, Principal at SHIFT Communications

• We have two choices: We stick our head in…

New Marketing Summit: Michael Lewis

Session One: Michael Lewis, President of the Business Marketing Association of Boston

New Marketing Summit: The New Media Rollercoaster

Keynote: The New Media Rollercoaster, Cynthia Gordon, VP of New Media Marketing from Universal Orlando Resort

• The internet has completely revolutionized and transformed people’s lives.