Mobile

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Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x…

Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over…

Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active…

Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…

Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and Spend Metrics Soar

New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb…

AppsFlyer: App Install Fraud is on the Rise

SVP of Strategy & Business Development, Paul Longhenry, shares his perspective on AppsFlyer’s Q1 2018 report, fraud prevention, and the measures Tapjoy is…

Tapjoy Named #1 Ad Platform by eCPM Rank

Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app monetization…

4 Trends That Will Shape App Monetization in 2018

Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming year.