Archive of stories published by Tapjoy

Tapjoy research: When do people play mobile games?

A recent Accenture study found that 87% of consumers use a mobile device while watching TV, and we now know that many of those consumers are using their second screen to play mobile games.

Best Practice For Optimizing UA & Performance Ad Campaigns: Part 1

Almost all of the world’s Top 100 Brands now have an app (92 to be exact). Major global brands are utilizing branded apps to fulfill multiple sales and marketing objectives, from increasing consumer engagement and…

These were the top 10 stories published by Tapjoy; you can also dive into yearly archives: 2013, 2014, 2015, 2016, 2017, 2018, and 2019.