Tapjoy Research: Why Do People Play Mobile Games?

In part 3 of our ongoing series about “The Changing Face of Mobile Gamers,” we’ll explore the reasons why the nearly 2 billion mobile gamers worldwide play games in the first place. But first, as a quick recap, the report itself provides…

Real-time Deduping at Scale

How Tapjoy was able to use Redis for high-performance, large-scale message…

The Top Personas of Free-to-Play Mobile Gamers — and How to Treat Them

[:en]We all love free apps. But how many of us are willing to pay to unlock in-app content like virtual goods, extra levels and other upgrades? Not many, it turns out — about five percent of the players in…

Personalized Currency Sales

Originally posted: March 2016

App publishers can now build and launch currency sales customized for their unique consumer cohorts!

The addition of personalized variables for currency sales, which are limited…

Everything You Wanted To Know About Rewarded Video Ads But Were Afraid To Ask

Tapjoy Research: What Mobile Games Do People Play Most?

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help…

Part 1 of 2: Best Practices for Buying In-App Ads in 2018

Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.

Designing for Maximum Impact

Behind The Scenes of Tapjoy’s Rebrand