CLIMB YOUR WAY OUT OF HELL
IF IT IS WORKING NOW, ASSUME IT ISN’T!
Screw the box, deliberately!
When planning for the worst case scenario (or when you are in it!),
If it isn’t broken, break it anyway.
Write down the doomsday scenario.
For example:
- What will you do if your revenue drops to zero?
- What will you do with the additional staff sitting idle in your company?
- What if your anchor client and their business are being severely impacted by a crisis?
This note is to goad you to assume the worst, write it down as scenarios and plan for it.
Yes, the plan may not work just the way you write it down. But you will know how to react and what to do. This has been thought through, by you and your team. It is clear what needs to be done.
GO ON THE OFFENSIVE.
SPECIFICALLY, GO TO WAR.
Warfare. That’s what we are involved in now.
War against an invisible enemy, whose effects are clearly visible and far-reaching. This is no time to fall back. This is the time to go on the offensive.
Whoever was earlier competition for you and me, well, they are also in the same plight as us today. This virus war is a great leveller, that way. We are all (almost) equals.
What will you do to be the first among equals?
I will go to war. I encourage you to, as well.
When fighting a bigger enemy whose size and strength you are not yet aware of, you convert the war into many smaller battles.
Battles that you can play in your war zone, in your territory. Smaller skirmishes, smaller projects and trials, smaller wins and even smaller losses. Guerrilla warfare, all to win a small piece of land. In our case, a small amount of necessary revenue. Customer acquisition, one at a time. These dots all connect to the bigger war for survival.
Instead of waiting for the effects to impact you, act on it right now.
YOU ARE THE STRONGEST when you have nothing in hand.
This is our restart from zero — our reboot.
— — — — — — —
This is part ten of the series: Climb your way out of hell: Outlier Marketing to overcome worst-case scenarios and grow your business
10. Evaluate the people around you
9. People. Facts. Life: Does a customer really change behaviour?
8. How does one marketing a business today?
7. The Map PART TWO: Get out of hell
6. The “Get out of hell” market map: Part ONE
5. WHAT ARE THE FOUR ECONOMIC RECOVERY SCENARIOS?
4. The entrepreneur’s hell: Part TWO
3. The entrepreneur’s hell: Part ONE
2. How to make a business plan in the face of the pandemic?
1. When well laid plans fail…
The full book is available on Amazon: Climb Your Way Out Of Hell
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
Pravin is the author of seven books: Devil Does Care, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell & a collection of travel pics/romantic poems, and stories from the heart!
http://tiny.cc/PravinShekarBooks
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