So Long Banner Ads, Native Advertising is Here to Stay

Native advertising is a unique form of online advertisement that helps generate online viewers and also drives customer engagement. Many companies are transitioning their online ad spend towards this form of marketing as it is helping…

Class 1: New Media Strategies

Introduction to the Course

Class 9 Agenda:

• Administrative issues. Final Project Questions. How to upload presentations
• Creative Tactics and Open…

Reaching the Millennial Buyer Persona

A critical step to any marketing strategy is identifying a target audience. David Meerman Scott stresses this importance in The New Rules of Marketing and PR. “For each buyer persona, we want to know as much as we can about this group of people,” says Scott. Interviewing, researching…

Are we going about this all wrong?

Here at Blue Ridge Orthopaedic & Spine Center, we use both print and online advertising. Through admittedly archaic tracking practices, we are finding out where our new patients out of one specific office are coming from. It’s overwhelmingly word-of-mouth. While that’s…

“Welcome to the Attention Web”

When I first discovered that I would be writing posts on Medium for my Social and New Media eMarketing UVA course, I didn’t know what it was or what exactly using it would entail. I eagerly pulled up Medium.com half expecting to see just another blogger-esk Website. What…

My thoughts on “The A/B Test: Inside the Technology That’s Changing the Rules of Business”

This article is one I will print and keep around for reference. I found the article very balanced in showcasing both the value of A/B testing and its limitations.

Metrics and documentation in social media

Social media is a valuable digital marketing tool. It allows companies to place information online instantaneously and for free. In my experience, it is common for someone at an organization to push to create a social media account — Facebook! Twitter…

The Value of Snapchat in Sports

While most people are familiar with social media outlets such as Facebook, Twitter and Instagram, one…