Reaching the Millennial Buyer Persona

A critical step to any marketing strategy is identifying a target audience. David Meerman Scott stresses this importance in The New Rules of Marketing and PR. “For each buyer persona, we want to know as much as we can about this group of people,” says Scott. Interviewing, researching…

My thoughts on “The A/B Test: Inside the Technology That’s Changing the Rules of Business”

This article is one I will print and keep around for reference. I found the article very balanced in showcasing both the value of A/B testing and its limitations.

The Roles People Play in New Media Marketing

New media marketing is fast becoming a favorite strategy with marketers. To look…

Social Media and Political Engagement

Politicians using digital media to connect and engage with constituents is a smart idea to shape perceptions and spread messages. Social media allows for a two-way street of dialogue between citizens and politicians (or, at least, the politicians’ campaign…

“How About I Do Your Marketing For You”

As I pondered over this weeks readings, especially Chapter 4 of “The New Rules of Marketing and PR”, I realized how increasingly important and convenient its becoming for customers and potential customers to do part of the marketing for your company.

Could LWVFC Use Social Media to Engage with w/ local government?

I opted to complete last week’s assignment analyzing new media strategy by utilizing some volunteer work I’m doing on behalf of the League of Women Voters Falls Church (LWVFC).

Turning Keywords into Moneymakers

I recently took up a volunteer Marketing Coordinator position at a Not-for-Profit based of Washington D.C. For confidentiality issues, I will keep the organization´s name anonymous. Because the NFP is relatively small, I am currently handling all of their marketing and…

“A Lesson in Social Espionage” — I must be missing something…

Having just read Uri Bar-Joseph’s “A Lesson in Social Espionage: How to Dissect a Competitors Social Media Strategy”, I am left a bit befuddled at the utility of his efforts.

Class 5

Agenda

• Remainder of Community Engagement Lecture
• Social Analytics Lecture