So Long Banner Ads, Native Advertising is Here to Stay

Native advertising is a unique form of online advertisement that helps generate online viewers and also drives customer engagement. Many companies are transitioning their online ad spend towards this form of marketing as it is helping…

Class 9 Agenda:

• Administrative issues. Final Project Questions. How to upload presentations
• Creative Tactics and Open…

“Why?” are you not here Success?

I found the concept Simon Sinek presented in last week´s lecture to be extremely eye-opening and especially relevant to the Marketing I did at the Not-for-profit I volunteered for this summer.

Facebook Thinks I’m Dull, Have Bad Taste in Music and Am Possibly Overweight…

So, for the first time ever, I actually paid attention to the sponsored posts on my newsfeed. It was interesting and I’d like to think wrong in several instances!

Native Ads — less is more for your consumers, and you.

Marketers have known of the importance of content for years, but not until now have brands and agencies really paid attention to it. And gave it a name that makes it feel familiar: native advertising. This form of advertising has been…

My experience with Facebook ads

Facebook. I have a love-hate relationship with it. My use of Facebook involves a passive behavior. I rarely, if ever, click on ads that appear on Facebook, whether they appear in the newsfeed or right-hand column. The ads I typically see on Facebook are in relation to news…

Why Sabre Hospitality Solutions?

In Simon Sineks Ted Talk “Start With Why,” he emphasizes that it is essential for a company to focus in on the “why” when they are developing their branding and company mission. At my company, Sabre Hospitality Solutions, I believe that we need to begin to focus more on…

Facebook Stalking 101

Before Class 6 I had a basic running knowledge of Facebook Advertising. I had played with building an ad but never got close to completing it. Prior to a few months ago, I was only admin to my B&N College Bookstore Page and we are strictly forbidden from doing Facebook Ads without the…

It’d be like a handy man without a hammer…

Native advertising is one of the most unique and successful forms of advertising that should be in every digital marketer’s toolbox. Native advertising is converging paid and organic advertising into something that seamlessly fits into a social media…