Reaching the Millennial Buyer Persona

A critical step to any marketing strategy is identifying a target audience. David Meerman Scott stresses this importance in The New Rules of Marketing and PR. “For each buyer persona, we want to know as much as we can about this group of people,” says Scott. Interviewing, researching…

“How About I Do Your Marketing For You”

As I pondered over this weeks readings, especially Chapter 4 of “The New Rules of Marketing and PR”, I realized how increasingly important and convenient its becoming for customers and potential customers to do part of the marketing for your company.

“A Lesson in Social Espionage” — I must be missing something…

Having just read Uri Bar-Joseph’s “A Lesson in Social Espionage: How to Dissect a Competitors Social Media Strategy”, I am left a bit befuddled at the utility of his efforts.

Communication — Hazardous or Helpful? YOU decide!

“Ignoring forums can be hazardous to your brand, while participating as a member allows you to reap rewards.” — David Meerman Scott