Recently, I was going through the user experience of recharging a prepaid mobile on freecharge.in and I found couple interesting insights. Let’s look at this website from a user’s point of view, let’s call him Bobby who is a businessman and uses the internet…
In an ever-urbanising India, house-hunting is an arduous task. The seeker embarks on this journey with a lot of aspirations, dreams and loaded with expectations…
Design in India is constantly influenced by the west and with time brands in India are shying away from using Indian typefaces in their brand identities which are a huge part of our culture. Though there are some brands that have used an Indian script and have created a sense of permanence…