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Case studies
How a new audience engagement strategy earned one newsroom its first-ever year-long sponsorship
How a new audience engagement strategy earned one newsroom its first-ever year-long sponsorship
KXLY-TV’s public-powered series and audience engagement strategy were so successful that they earned them a year-long sponsorship.
Jennifer Brandel
Dec 15, 2021
We the Commuters: How WNYC and Gothamist engaged audiences around transit woes, needs
We the Commuters: How WNYC and Gothamist engaged audiences around transit woes, needs
When it comes to topics that New Yorkers have a lot of questions about, it’s hard to beat transit.
Bridget Thoreson
Mar 4, 2020
Hearken case study: How Panama City’s newspaper used Hearken to create a lifeline for readers…
Hearken case study: How Panama City’s newspaper used Hearken to create a lifeline for readers…
In the days before and after the storm devastated their community (and their newsroom) these journalists found ways to listen to and…
Janine Anderson
Dec 7, 2018
Don’t write off the skeptics! How one newsroom changed the dynamic with a long-time critic
Don’t write off the skeptics! How one newsroom changed the dynamic with a long-time critic
You can probably think of an audience member who always has something to say about how you covered something wrong or didn’t do justice to…
Summer Fields
Dec 6, 2018
Hearken Case Study: How Nashville Public Radio Filled Information Gaps In A Hot Municipal Election
Hearken Case Study: How Nashville Public Radio Filled Information Gaps In A Hot Municipal Election
Unlike many municipal elections, a Nashville transit referendum was a hot and heated subject. Here’s how WPLN cut through the noise.
Krystina Martinez
Dec 5, 2018
Hearken Case Study: How Marfa Public Radio Launched To Reach A Wide Range
Hearken Case Study: How Marfa Public Radio Launched To Reach A Wide Range
Learn how Marfa Public Radio successfully launched their Hearken-powered series with an editorial staff of four and 30,000 miles of…
Krystina Martinez
Dec 4, 2018
Hearken Case Study: WBEZ turns a poop question (literally) into a live event, animated story
Hearken Case Study: WBEZ turns a poop question (literally) into a live event, animated story
Curious City tackles a 5-year-old’s question about a complex system, answers it in ways that appeal to all ages, online, on air, and IRL
Summer Fields
Jan 17, 2017
Harnessing audience curiosity to power a public media student newsroom
Harnessing audience curiosity to power a public media student newsroom
Where do I find story ideas?
Ethan Magoc
Jul 14, 2017
Lessons from Parkland
Lessons from Parkland
How the South Florida Sun Sentinel engaged the community after a school shooting
Bridget Thoreson
May 29, 2019
Hearken Case Study: KQED Gathered 1,300+ Questions About Homelessness
Hearken Case Study: KQED Gathered 1,300+ Questions About Homelessness
When KQED asked for listeners’ questions about homelessness, the response was overwhelming. Here’s how they handled it.
Julia Haslanger
Nov 16, 2016
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