Top Stories published by Ad Tech Industry News from Undertone in January of 2018

Google Chrome vs. Ad Block Plus

There are almost too many competing initiatives going on to fix what different constituencies consider to be wrong about online advertising. Each constituency has its own point of view and a “proprietary” method of enacting a solution. Over the last few months, we’ve been…


Where is Video Most Effective?

Last year, we wrote about the expense involved in producing good video content, and the pivot to video that threw sites like Mic and Mashable into financial disarray. After a while, with all the focus on video, advertisers began to look at video as a place to run their ads…

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