Top Stories published by Ad Tech Industry News from Undertone in April of 2018

Zuckerberg’s Testimony Will Change Digital Advertising

One of the most amusing aspects of watching Mark Zuckerberg testify before Congress was the wide-ranging knowledge or lack thereof, about Facebook ads, and about digital advertising in general by those who want to regulate it. While…


How to Make Ads People Will Like

Can you make ads people will actually like?

Yes, it can be done.

The TL;DR: Provide useful information. Provide convenience. Build trust. Don’t chase people.

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