Remembering the Future

One of my favorite project kickoff questions to ask is “A year from now, as we look back, how will we know we’ve been…

Read This Before Setting Up Your Jobs to be Done Interviews

It’s not your job to teach the customer…

Frameworks for Prioritization & Decision-Making

Visual matrices and frameworks can be helpful for capturing non-linear groups of things. Look at how successful Trello has been! But it still comes down to knowing enough about what you’re plotting to know where to put it.

Looking for Growth? Look at Non-consumers

Doing more of what you’re already doing won’t convert any…

Using Hubspot CRM for Customer Research (Interviews)

Are you going to the Blue Ocean Fair?

Holding a Blue Ocean Fair lets your teammates know their efforts…

Influencing Behavior

“There are only two ways to influence human behavior: you can manipulate it or…

Not Every Customer Problem Needs to be Solved

I have some failure stories, and they all stem from the…

Blue Ocean Shift

Today I listened to “Blue Ocean Shift” as I was running the Lakeside Marathon in Nevada. I really respected their introduction of…

90% of Innovators Don’t Know About This Trick

Innovation is about creating and capturing new value.