[Pt. 3] Defining the “Job” in Jobs to be Done

What is a ‘Job’? Here’s what Clay Christensen, Tony…

Jobs to be Done: Approaches & People

There are two generally accepted schools of thought when it comes…

[Pt. 1] Which Methodology Should You ‘Hire’ to Apply Jobs to be Done?

The first time I heard about…

Category Kings in a Blue Ocean

What if there were a way to eliminate the race to the bottom? To stand…

[Pt 2] Selling ‘Jobs to be Done’: Who’s the Customer?

Leading Innovation: Career Suicide?

I’ve been laid off when the innovation team I was part of was…

Want a sticky product? Introduce some friction.

Yes, you read that right.

Daily Practice: Persistence vs Devotion

My body knows how to run a mile. Writing — actually creating…

The Power of Language

Learning another’s perspective makes us better people. It helps us get another…

Dreaming of dish soap and a European vacation

Ramblings on trade-offs, the solution space and how…