Top stories published by In Front Of Your Nose in 2008

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Top Stories published by In Front Of Your Nose in 2008

2008

Andrew Bruce Smith in In Front Of Your Nose

Feb 15, 2008

PR is “deader than the journalistic trade”: Mike Magee

Mike Magee, founder of The Inquirer, co-founder of The Register and one time editor of PC Business World, has penned a rather amusing departing shot from Incisive Media. In a self described “final act of ennui”, he gives us the…

Andrew Bruce Smith in In Front Of Your Nose

Dec 16, 2008

“Software as a Service: it’s about the business model, stupid” says SaaS-IT Consult

A quick plug for client SaaS-IT Consult and their new whitepaper entitled “Software as a service: It’s about the business model, stupid”.

Andrew Bruce Smith in In Front Of Your Nose

Jul 16, 2008

Dan Roam’s “Back of a Napkin” approach to visual thinking (and how I bought the book).

Andrew Bruce Smith in In Front Of Your Nose

Apr 16, 2008

Can you sell luxury bespoke men’s shoes via the web?

Andrew Bruce Smith in In Front Of Your Nose

Oct 5, 2008

Tech firms global marketing spend: events (22pc — $3.3bn); digital (12pc — $1.8bn); PR (5pc — $750m): IDC

IDC’s latest report on tech marketing spend came out a few weeks ago and offers some good insight into where the money is (and will be) going.

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Andrew Bruce Smith in In Front Of Your Nose

Jun 25, 2008

Why Search Marketing Is Eating PR’s lunch

Ask any traditional PR company — large or small — whether they consider £300K per annum as a sizeable PR account and I don’t think you’ll find anyone who’ll disagree with you.

Andrew Bruce Smith in In Front Of Your Nose

Apr 18, 2008

How to create a (free) powerful media monitoring and measurement system with Google Reader, RSS, Google Alerts and Blist

Media monitoring is a staple part of PR life. You monitor target media to find out what things are being said about your…

Andrew Bruce Smith in In Front Of Your Nose

Feb 11, 2008

Accenture and fungibility

It is always a pleasure to come across an unfamiliar word amongst the usual sea of familiarity in marketing literature. In the current issue of The Economist, management consulting giant Accenture has paid to have a “special excerpt” included from Outlook, its “journal of high…

Andrew Bruce Smith in In Front Of Your Nose

Apr 2, 2008

Fake viral (buzz) marketing in UK will be illegal from May 26th

Almost. According to Revolution magazine, the worthies at the Institute of Practitioners in Advertising are warning that: “commercial communications via the internet will become more strictly regulated and in some cases…

Andrew Bruce Smith in In Front Of Your Nose

Jul 1, 2008

How the 80/20 principle dominates PR, social media and life

Richard Koch’s book The 80/20 Principle was first published in 1997 and went on to become a cult business classic (500,000+ copies sold. He later wrote the 80/20 Way which extended the approach to life generally).

2007

2009

These were the top 10 stories published by In Front Of Your Nose in 2008. You can also dive into monthly archives for 2008 by using the calendar at the top of this page.

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In Front Of Your Nose

Andrew Bruce Smith on social media, analytics, SEO, PPC and PR

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