Top hi-tech gadgets for pets

We live in a digital world, so it makes sense that our pets would have some cool gadgets of their own. And, for the holidays, new media solutions for pets make good gifts for the pet lovers in your life. From pet social networks and dating sites, to digital camera collars, pet…

Best of ’09: How social media can save books

From our 2009 best-of the IPG Lab blog series:

Social media has infiltrated the hemispheres of today’s society by embedding itself into the framework of business interactions, personal relationships, mobile distractions…

How shoppers make choices

The laptops are arranged in neat rows, seemingly endless black rectangles each glowing with bright blue screens. I point out to my daughter what the numbers on the little signs next to computer mean. I show her how to evaluate the features – Longer battery life, more RAM, bigger…

Smartphones killed the email star

Email marketers are in a dire situation. Many of them don’t know it yet. One of the major activities for smartphone users involves checking email. For marketing emails, while the current best practices dictate formatting emails to support both text-only and HTML email…

Best of ’09: Smartphones killed the email star

From our 2009 best-of the IPG Lab blog series:

Email marketers are in a dire situation. Many of them don’t know it yet. One of the major activities for smartphone users involves checking email. For marketing emails, while…

Three reasons Android could terminate Apple

The smartphone market seems to be shoe-in: Apple has got momentum in the space reminiscent of their takeover of the MP3 player market years prior with the iPod. Despite this momentum, the discerning media planner working on mobile for six months out…