Top stories published by IPG Media Lab in 2009

Green initiatives are an important point of differentiation for your customers. A study by Greenfactor found that “More than 70% of global respondents said they “probably” or “definitely” would increase their preference for a brand’s green products if they were convinced of…

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Apr 10, 2009

Thanks for the branded virtual gift!

The virtual goods economy is roaring, growing in adoption and importance, and making the branded product or gift a powerful social media marketing tool. Members of virtual worlds are purchasing virtual goods for self-expression, social status, or to gain advantage…

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Sep 18, 2009

Game marketing lessons from retailers

Column originally featured on MediaPost

There’s a recent trend among video game retailers that’s worthy of note for brand marketers. For a while now, retailers such as GameStop have been offering exclusive extras for their customers…

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Sep 3, 2009

8 strategies for reaching eco-minded customers

The green marketing space is exploding with new opportunities for brands to make their mark. And itâ€™s no surprise why: According to a study released by Strategic Oxygen, GCI Group and Cohn & Wolfe more than 70 percent of global respondents said…

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Jul 28, 2009

Touch screens get that love and feeling

Haptic feedback is the science of applying technology to create an interface with a user through the sense of touch.

Though the technology has been in the consumer market for many years, most popularly as force-feedback controls for…

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Jan 15, 2009

Why telematics isn’t more popular

As I sat at my gate last week, awaiting my flight home from Las Vegas CES 2009, I overheard other CES-ers recounting their experiences at the consumer tech summit.Â Some commented on attendance while others mentioned the cool new stuff from industry stalwarts like LG…

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Dec 7, 2009

Focus on shopper marketing

The Lab is proud to announce our partnership with the In-Store Marketing Institute. We’ve partnered to provide our clients with greater insight into the shopper marketing field, and the Institute will be an integral part of our Retail Experience Center which is opening in 2010. We…

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May 4, 2009

Is going green a strategic imperative?

Contagious magazine’s Special Report on Goodvertising points to the use of the environment, corporate social responsibility, ethical investment, fairness and community health and well-being as current trends in advertising. The reason that these trends in ad…

2008

2010

These were the top 10 stories published by IPG Media Lab in 2009. You can also dive into monthly archives for 2009 by using the calendar at the top of this page.