Top Stories published by IPG Media Lab in April of 2011

A brief history of our brains and screens

Originally published in Media Magazine.

A screen is defined as a surface where pictures can be projected for viewing. This term is not just related to media, it defines it; the screen is the membrane that “mediates” or stands…


4 words that may change shopping forever

“I’m hungry.” “I’m bored.”

Groupon is building an entire experience around these four simple words with a unique little app called Groupon Now. The idea is that users open the Groupon Now mobile application and are…