API-enabled ads pack more punch

The history of storytelling is as much about technology as it is about narrative. As humans have transitioned from the earliest cave scratches to the newest highly interactive digital experiences, the way stories are told have had a powerful influence on the stories…

Experience the future of retail

Last week at the Cannes Lions International Festival in France, IPG Media Lab CTO Scott Susskind demonstrated a technology developed out of the Lab that gives shoppers an interactive, in-store experience. Â Publisher and business magnate Martha Stewart was one of the guests…

Reports of CES’ death greatly exaggerated

The techie masses at the 2011 Consumer Electronics Show seemed burdened by a general sense of disappointment. Minds were not blown. The digital firmament was not torn asunder. Wallets were not gripped tightly in fearful anticipation of the imminent need to…

Lab is a “visible example of Mediabrands’ scientific approach”



“MEDIA has selected Interpublic’s Mediabrands as its “agency holding company of the year” — for the second consecutive year — but a more apt honor might be the “anti-holding company of the…

Media as Interface

Wherever you turn these days people are talking about how things are becoming “smart.” Smart planets, smart appliances, smart ads… The “cloud” is allowing humanity to attach data to objects and new tools are allowing us to access and interact with that information. RFID, augmented…