Top stories published by IPG Media Lab in March of 2011

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Top Stories published by IPG Media Lab in March of 2011

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2011

March

IPG Media Lab in IPG Media Lab

Mar 9, 2011

Mobile Apps Influence Shopping Experience

CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for…

IPG Media Lab in IPG Media Lab

Mar 28, 2011

API-enabled ads pack more punch

The history of storytelling is as much about technology as it is about narrative. As humans have transitioned from the earliest cave scratches toÂ the newest highly interactive digital experiences, the way stories are told have had a powerful influence on the stories…

IPG Media Lab in IPG Media Lab

Mar 23, 2011

Xbox’s Poker Play Hints at Future TV

Full House Poker is a humble new Xbox 360 game and before I explain why it may represent a path for the future of entertainment, I need to talk about monkeys.

Have you ever heard the theory about the monkeys and typewriters? The scenario…

IPG Media Lab in IPG Media Lab

Mar 3, 2011

Predicting Peak Media

At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives. Â As consumers have more options to connect with content, weâ€™ve noticed a trend towards fully mediated lives.Â Just as the Rotarians eliminated Polio, the…

February 2011

April 2011