All stories published by IPG Media Lab on June 13, 2013

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All Stories published by IPG Media Lab on June 13, 2013

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Jun 13, 2013

Walmart Pilots QR-based eCommerce in Toronto Bus Shelters

Drawing comparison’s to Tesco’s pilot program in the Seoul subway system, Walmart has launched 50 bus shelter ads in Toronto that are meant to drive eCommerce sales.

The ads are laid out like a store shelf with featured P&G…

IPG Media Lab in IPG Media Lab

Jun 13, 2013

NFC-based Mobile Payments Ramp Up In China

Chinese giants China Mobile and UnionPay have joined forces to launch an NFC mobile payments solution in 14 of China’s biggest cities in coordination with eight leading Chinese banks.

The mechanism embeds payment information inside an NFC-enabled SIM…

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Jun 13, 2013

What’s App Hits New Record For Messages in a Day

THe ver-The-Top (OTT) messaging space continues to grow rapidly and affect user behavior in the mobile space. Today popular messaging app What’s App reported having processed 27 Billion (yes, with a b) messages in just one day.

OTT messaging…

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Jun 13, 2013

Walmart Doubles Down On Big Data

This week Walmart acquired analytics startup Inkiru, adding to its portfolio of capabilities in their Walmart Labs arm. The move will enhance their predictive analytics capabilities so they can improve site personalization and marketing efforts.

What makes this deal…

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Jun 13, 2013

UK’s Weve Makes Progress on NFC mCommerce

Weve, the UK joint venture from mobile operators Vodafone, EE and O2 is gearing up for a big push behind NFC payments next year.

Their vision is summed up by this quote from the article:
“Weve hopes to have a system whereby mobile users can tap their phone…

IPG Media Lab in IPG Media Lab

Jun 13, 2013

Apple Announces iTunes Radio

Apple announced the Fall launch of iTunes Radio, a Pandora-like streaming service geared towards music discovery and driving increased iTunes sales. Available on iPhone, iPad, iPod Touch, Mac, PC, and Apple TV the service will be free and ad supported, or completely ad-free with…

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Jun 13, 2013

Engadget Review of Ouya

The Ouya gaming platform is an Android-based console meant to compete with the likes of Playstation and XBox. While it clearly doesn’t have the kind of firepower the latter two systems do, it is interesting for a number of reasons.

Because it is an Android-based platform, there is a…

June 12, 2013

June 14, 2013

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