Gigya Report: Social Login And Sharing

Gigya has published a insightful report on the social login and sharing preferences across the various platforms from Yahoo to LinkedIn. The findings on Google+ are interesting as they reveal that a decent amount (24%) of social logins are connected via Google+…

Magnum Targets Taxi Cab Ads When It’s Hot

A buzzworthy campaign for Magnum Ice Cream will only display ads on the roofs of taxi cabs when it’s hot out. Using a remote deployment system that allows for real-time updates over 3G, Magnum’s OOH partner, BrightMove Media can target ads when it exceeds a…

Google Play Passes 50 Billion Downloads

Google Play users have downloaded more than 50 billion apps according to Larry Page. In May, Apple made a similar announcement, while Google was only at 48 billion downloads at that time. They’ve now caught up, and Page notes that more money has been paid out…

Yelp Acquires SeatMe To Further Reach Into Restaurants

Yelp — the restaurant rating service that has come under fire of late for hounding store-owners to pay for good reviews — acquired SeatMe to add to its review service. SeatMe is an OpenTable-like service that allows customers to make…

Music Sales Down As Streaming Up 24%

Amidst artist criticisms of streaming services, Nielsen released numbers that demonstrate just how streamed music is on the rise. In the first six months of 2013, streaming music was up by 24% to nearly 51 billion streams, while overall sales of albums and tracks…

The Trigger: 7/19/13