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The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity.
Kicking off Advertising Week here in New York, Facebook announced their plan to relaunch the Atlas ad platform next week. Updated with powerful new features like cross-device targeting and offline sales tracking, the Atlas platform is poised to…
Japanese telecom conglomerate SoftBank is reportedly seeking takeover of DreamWorks Animation with a $3.4 billion bid. Buying the animation studio, which is responsible for hits such as the Shrek series and Kung Fu Panda but has been struggling in…