Top Stories published by IPG Media Lab in September of 2014

Square Attempts To Fend Off Apple Pay With New App Cash

In its latest attempts to fend off the forthcoming Apple Pay, Square introduced a new Cash App that allows people to text or email money without setting up a Square account. The recipient doesn’t need the app to get a notification…


Attentiveness & Receptivity: The New Frontier In Ad Measurement

Download the report here.

The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity.


Verizon Entering Sharing Economy With Car-Sharing App

The sharing economy is undoubtedly on the rise, with its global revenue set to hit $335 billion by 2025. Now Verizon wants a piece of the growing market too. The telecom giant has announced its plan to launch, later this year, a mobile…


Wink Aims To Unite Smart Home Appliances

With plenty of connected home appliance currently on the market, competing IoT connectivity standards hurt their further popularization. Wink is a small New York startup with products — a hub box, a mountable control center, and a corresponding app — that aim…

These were the top 10 stories published by IPG Media Lab in September of 2014. You can also dive into daily archives for September of 2014 by using the calendar at the top of this page.